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Episode 20: Building Your Opt-In Page Using ClickFunnels

In this episode, after a quick Software Funnels update, The Software Secrets Team back tracks just a little bit to talk once more about the last step of the “getting started” checklist steps from the Software Secrets book.

As we talk about Step #12, Build Your Opt-In Page, we talk about how easy this is by using Click Funnels.

Be sure to listen for lots of quick tips and strategies for building your software empire!

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Click here to read the podcast transcript

Garrett Pierson: Hello everyone and welcome back to the software secrets podcast. I’m Garrett Pierson.

Lindsay Halling: I’m Lindsay Halling.

Scott Brandley: And Scott Brandley, here.

Garrett Pierson: And we are in our new offices. I think this is the first time we did the podcast in the new office, right? It was this week we moved in. And we moved a grand total of one floor down. It’s way bigger office. It actually might sound a little bit more echoey now that I’m talking. But that’s okay. I hope that’s okay with you listeners. We’ll determine if we might need to do this in your office, Lindsay, from now on.

Anyway, in our new offices, go on live with software funnels, version two of the book, come into complete audio version of the book, training videos. Testing, testing, testing. It is going crazy. Also today, we are going to talk about click funnels and building an opt-in page. So, Lindsay, take over and talk about us pushing everything with the programmers live and how that’s been going.

Lindsay Halling: Well, I tried to get a test run in, no pun intended, before Garrett tested everything on the live servers. But I will say that there is something to be said for fresh eyes because it is amazing how many tweaks and changes that we’re making and to make it even that much better.

Garrett Pierson: So explain now a little bit of fresh eyes. Cause I think that’s a great tip.

Lindsay Halling: Yeah. So, I’ve been in this underwater for 6 months and I know the system almost to a point where I feel like I start making work-arounds in my head or the way I use the software. Sometimes I don’t realize what a brand new user’s perspective would be. So it’s great to have somebody come in that hasn’t been as involved in it and can go through and really be that first time user.

Garrett Pierson: Yeah exactly. We went live last week? Yeah, about a week from today. We’ve been pushing things live. What that means is we build everything on a staging server and then we have everything on, when we go live, what the actual customers are using as the live server. So the live servers are way bigger. They’re way more robust, generally. And the staging server is just where from when we launch, now all the customers are using life server and now we can be doing version two, we can be testing errors and bugs and fixing them on the staging server so it doesn’t effect the people on the live server.

So we pushed everything live so that we can launch in the next couple weeks and there are some hiccups, definitely some hiccups. And then Lindsay, like she said, she did a little bit of testing before I jumped in these last couple days and just went all out testing things. And the fresh eyes stand point is I found some things that she didn’t notice. This is a great tip where if you’re doing this by yourself, you need somebody else to take a look. And the same thing happens with the book right, Scott? That’s another update. We’ve been working on the re-write, essentially version two of the book, which is gonna be the final version. And Scott’s been working on that like crazy. I’ve read through it again, Lindsay’s read through it, we’ve had some other people here in the office read through it. And it’s a masterpiece, I think.

Scott Brandley: Yeah, it’s awesome. I’ve been working with our audio guy to record the audio version of the book. And it’s awesome.

Garrett Pierson: We hired a voice over and his voice is just awesome, that’s why we wanted him to do it.

Scott Brandley: It’s just so soothing and oh man.

Garrett Pierson: So, if you’re writing a book, you can do your own voice over, but that just takes a lot more time and we just felt like we didn’t have the time so we hired this guy to do it. And his voice is just really awesome and so Scott’s been going through and editing those. We have been full board getting ready. We’re thinking probably middle of June now is where we’re shooting for to launch the beta test. So anybody that’s listening, you will have the opportunity. We will be getting more information on the exact date and how you can get into that. It is exclusive and private, so you need to listen to these podcasts to get in on that.

So those are some of the recap of where we’ve been the last couple weeks. We’re ready to go. I mean, does it mean it’s gonna be perfect? No. It never is. That’s what we talk about in the book, it’s never perfect. But we’re excited.

Scott Brandley: Considering the scale of what we’ve built in 6 months, it’s crazy.

Garrett Pierson: It’s insane.

Scott Brandley: Software, at this level, is not built in 6 months. It’s pretty cool to see what we’ve done.

Garrett Pierson: So for any of you new listeners, the software that we are talking about is software funnels. The training program that we’re gonna be launching is software secrets and the book and the whole training program. Software funnels is the software that goes along with it that helps you manage and build your software. That’s what we’re referring to if you’re new. We need to backtrack a little bit cause we want to give you a little bit more information on step 12 which used to be step 4. So we did change the steps in our training system. They’re 12 steps, basically the getting started steps to get everything up and ready for our programmer to start programming.

So in a lot of the other past podcast we went through these steps and we did update them a little bit. That’s part of the version two of the book, where we change things around. And one of those was step 4, which used to be was building an opt-in page. And we felt like that should be step 12. It just wasn’t needed that early in the step. What we want to do today is give a little bit more information on what an opt-in page is, why you should build it, why you should build it at step 12, what tools you can use to build an opt-in page. Let’s start with what is and opt-in page, Scott?

Scott Brandley: Basically, what it allows you to do, is have some type of a page where people can come to learn a little bit about what you’re doing, what you’re selling, and then opt-in to get more information. So you’re collecting their email address so you can continue to market to that person over time.

Garrett Pierson: Exactly. People call it a squeeze page. You could also call it a landing page, but we call it the opt-in page. And basically, why we moved that to step 12 is it’s not that important because you’re not really doing any marketing, but you’ve bought the domain name. You need something there. You need something, like Scott said, to capture people’s information. First of all, catch their interest, hopefully. Capture their information. And what we like to do is have it like a coming soon. Here’s what it is … coming soon to what they software’s gonna be or a basic, general idea of when we’re launching.

So, for example, if you go to softwarefunnels.com right now, this will change in the future, right? In the training program we’ll have a screenshot of what it looks like right now and it’s an opt-in page, basically saying … and we just basically put our why statement on the page. When we created in step 1, why your idea should exist, we created our why statement and we put that on the opt-in page and then what an opt-in page needs to have is either a name, an email address or just an email address where they can put their email address in. That hooks to auto responder, basically. Then, like Scott said, you can send them emails in the future.

And so, what we like to call it too a lot of times is get on the VIP list or get on the early bird list so that you can get access to this when we launch. You can be the first one to know or stuff like that. And the opt-in page does not have to be anything special, it doesn’t have to look super sexy. By then, you’ll have the domain name, step 2, and you’ll have the logo, step 3.

So let me go through those 12 steps just to recap. And again, you can go back through a lot of the podcasts or read the book and get the training program to get the in depth of these 12 steps. Step 1, brainstorm why you’re idea should exist. Step 2, buy a domain name. Step 3, design your logo. Step 4, set up your software funnels account. Step 5, brainstorm and mind mapping. Step 6, wire frame lock ups for your designer. Step 7, hire a graphic designer. Step 8, design pages. Step 9, hire programmers. Step 10, HTML see assessed development. Step 11, set up hosting and servers. And what we’re talking about today, step 12, create your opt-in page.

So, by now, if you got to step 12 … you got the domain name, you’ve got the logo and you’ve hired a designer. So you can have them help you. And you can do it the old way, the way we used to do it. You have a designer design something out, it’s gotta go to the HTML guy. It’s gotta go to the CSS guy, it’s gotta go to the programmer and get on the server and all that junk.

Scott Brandley: You’ve got to set up a contact or A Weber [crosstalk 00:09:44]

Garrett Pierson: A Webers. One of those auto responders. You’ve got Mail Champ. Any of those. And for the opt-in, when people put their email address in, you’ve gotta do all of that. But you don’t have to do that anymore because of Russel Brunson and click funnels. What you’re gonna want to do is go to clickfunnels.com, sign up for an account and that makes building an opt-in page what used to take lots of money and lots of people and programmers and designers and lots of days and weeks, into basically … you probably got that done in a day. Wouldn’t you say, Lindsay?

Lindsay Halling: Yeah.

Garrett Pierson: Lindsay got us the click funnels account. She went in and built the opt-in page, we’ll have a screenshot to probably 3 to 4 hours.

Scott Brandley: And that’s without knowing anything, right?

Lindsay Halling: Yeah.

Garrett Pierson: She didn’t know how to …

Lindsay Halling: I’d never even touched click funnels before.

Garrett Pierson: Exactly.

Lindsay Halling: But was able to figure it out and if I didn’t then I just paged somebody on an instant chat and had my answer in minutes.

Garrett Pierson: Yeah, so they had good customer sport and if you don’t want to try and figure that out, they’ve got a whole marketplace you could go and get somebody to do it for you. They have [crosstalk 00:11:00] certified partners.

Scott Brandley: More people have been certified in click funnels to build.

Garrett Pierson: Yeah, where they can do it for you. So basically what we’re saying, is what used to cost us hundreds of thousands of dollars just to create a simple opt-in page, you can do in a minute of hours and you don’t even have to do it yourself if you don’t want. You can have somebody do this where they could probably do it in an hour because they know. That’s what they do.

So, this is the step you need to take for the step 12 to get your opt-in page created. Let’s talk about why this is step 12, why should they be doing this at this point?

Scott Brandley: I think it’s good to be at step 12 because up until step 12, you’re really still focusing on the back and you’re focusing on your software.

Garrett Pierson: Programming.

Scott Brandley: You don’t want to focus on the front end until you’re … what we say in the book is until you get to the beta portion of your software. All your focus needs to be on the back end. Now, having something on your homepage in the meantime is important because hopefully you’re gonna get some interest in your software product and you’re gonna get some people that want to follow you and find out what you’re doing. So, having that simple page up, it also mentally makes it more real. Because now you actually have a webpage.

Garrett Pierson: Kind of like the logo, it gives you something tangible.

Scott Brandley: The next level. It makes it more real. It’s not just an idea anymore. People can go there, they can read about it, they can follow what you’re doing and it’s exciting. Just like you guys are following us in our process. You can do the same thing when you’re building your software. It’s exciting. People want to hear the story, they want to see the progress over time.

Garrett Pierson: So they need somewhere to go …

Scott Brandley: Get in and opt-in to that.

Garrett Pierson: Exactly. So there are some warnings we have. The first warning is if it takes you more than 5 hours, you’ve spent too much time.

Scott Brandley: Yeah.

Garrett Pierson: Because basically, this is just something that you’re throwing up that’s quick. It does not need to look sexy, it does not need to be perfect. If it takes you literally more than 5 hours, if you’re using click funnels, which you should be, then you’ve spent too long.

Scott Brandley: Click funnels makes things look nice anyway. It will look decent.

Garrett Pierson: Exactly. The software funnels we have now looks great. And perfect[inaudible 00:13:29]

Exactly right now.

Scott Brandley: And Lindsay made both of those and she’s not a graphic designer.

Garrett Pierson: Right.

Scott Brandley: But they look really nice.

Garrett Pierson: They do. They’re just right and perfect for the purpose. The first warning is don’t take more than 5 hours, if you do then go get somebody to do it for you and get some help. Because you need to, like Scott just mentioned, you need to be spending your time on project management and getting the programmers going and full board so you can get the software product developed and the goal or timeline that you set. The second warning I guess would be don’t let it take more than 5 hours. That’s really the biggest warning that we’re giving you is don’t …

Scott Brandley: Don’t treat it like a website.

Garrett Pierson: And don’t get too into the marketing of things. I guess that would be the second thing is you can really get sucked in to wanting to market your product before it even exists. Don’t do that. That’s where we even talked about pricing when we talked about pricing. You shouldn’t even focus on pricing until the programmers are deep in and you’ve got some extra time. Don’t focus on anything front end marketing or development unless it’s something like this that we’re doing where you’re blogging everyday or you’re doing a podcast or something. Keep it to the very minimum so that you don’t get sucked in to trying to decide how I’m gonna market this because you can’t do that yet cause you don’t know. You don’t know how you’re gonna market it and you have to build a product first.

Scott Brandley: Well, things change until your product actually gets into the beta phase.

Garrett Pierson: You’ll have to start over if you did something with marketing cause you don’t [crosstalk 00:15:17]

Scott Brandley: We wrote our book, right?

Garrett Pierson: Yeah.

Scott Brandley: We wrote our book almost a year ago.

Garrett Pierson: Well, we started a year ago.

Scott Brandley: We started a year ago. And now that we’re finishing everything up, we had to go through it again and we changed quite a bit just within that amount of time. The same thing’s gonna happen with your website.

Garrett Pierson: So basically, you’re wasting time because it’s going to change. And so if you do get sucked into marketing of it and worrying about how to market it and worrying about what the pricing is gonna be and worrying about this web page design and all that, then you’re wasting time because it’s going to change. You really don’t know how to market it until you go to market. Hopefully that’s a big enough warning.

Scott Brandley: I like your 5 hour thing. Basically what we’re saying is focus on the back end, focus on the software and spend 5 hours or less on the opt-in page.

Garrett Pierson: Building a page that somebody can go to.

Scott Brandley: And then go back. Don’t spend anymore time on it. Then get back to the software side.

Garrett Pierson: Perfect. Lindsay, anymore insights? On click funnels? Let’s talk about click funnels right now. Why do you love it so much? Why was it so easy to use?

Lindsay Halling: I think I love it so much because I did the old school website building. Not software related, but website marketing for years. And to get any little change done was such a nightmare. So, I’ve been on both sides of it and I can’t imagine going back.

Garrett Pierson: Tell them a little bit of what you log in and what is the process?

Lindsay Halling: For the first time user, like I was, you don’t know anything. But they kind of lead you through that.

Garrett Pierson: Steps?

Lindsay Halling: Yeah, they have steps to complete and then they also have pre-built templets for you that you can just modify and by the time you’re done it may not look anything like that templet if you don’t want it to. It’s just so hands on.

Garrett Pierson: The templet got you going. That’s what I love about it. You can just go in and click a couple buttons and you can have an opt-in page, literally. It doesn’t mean it’s exactly how you want it, but you can have something up and running in no time. And again, their support is awesome. You can contact their support if you get stuck. The biggest thing you could probably do is just, like we talked about, is go to that partner area or Upwork and find a click funnels professional and say I just want this up quick and tied into the Actionetics or Mail Champ or something. Actionetics is part of click funnels, which is the emailing sights, so you don’t even have to go and get a whole emailing system.

But, that’s probably what I would do if it was me. If Lindsay wouldn’t have done it for us, I would’ve gone to Upwork and said, “Hey, do this for us.” Then it will only take 30 minutes of your time. But that side of it, you do have to pay them to do it. So you’ve got some cost there. That’s what I would do.

Lindsay Halling: I think it’s pretty intuitive and if you funnel hack, like if you go and you find a website opt-in page that you like and you just take little things from it and put it up there. You really don’t have to [inaudible 00:18:26]

Garrett Pierson: Exactly, perfect. So that is it for today’s podcast. This is episode 20. We gave you a recap and talked about how to, when and why to build an opt-in page. Thanks everybody for listening.

Scott Brandley: Talk to you later.

Lindsay Halling: See ya.

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