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I can’t believe that I’m building an entire software company from scratch!

Wow!  I just had major knee surgery a week ago and I’m hobbling around on crutches in a completely new office at a brand new job, surrounded by people I’ve never met, and I’m so excited I can hardly stand it!

Believe it or not, a few weeks ago I was hired to build a brand new software company, completely from scratch!  This new software project is the brainchild of three of the best software experts in the industry – and they put ME in charge of the entire project!  

(What were they thinking!!!)

Welcome friend, to the Software Secrets blog.  It’s my hope that you’re reading this because, like me, you want to learn how to create, build and launch a killer software company.  

This blog is going to be my personal outlet where I share with you my daily journey of building an entire software company from start to finish.  The software that I’m building is called Software Funnels, and it’s going to be amazing when it’s done.  

My name is Lindsay Halling, and I’ve spent the majority of my professional career working in finance and accounting. That’s right, I’m a spreadsheet and numbers kind of nerd… I mean… girl.  To be honest, if you would have asked me five years ago if I thought I would be working for, let alone building a software company, I would have laughed you out of the building!

Sometimes it’s ironic how life works out.

As I start this journey, you should know I have never built a software company before, and I will be literally starting from ground zero.  All I have to go on is an idea that Garrett, Scott and Russell have come up with in their heads.

But, since they have collectively built over 50 different software companies, I think I’m in pretty good hands.  This new Software Funnels project, if I can pull it off, is projected to make several million dollars in the first year alone, and then continue to grow from there.

So, who are these three software ‘mavericks’?  (You’ll see why that’s funny in a minute when you check out their cowboy hats.)

Well, on the outside they are three of the nicest, kindest people you will ever meet.  But on the inside, they are business ninjas, and software gurus who have made millions in the software world.  

Let me tell you a bit about them…

garrett-pierson-scott-brandley
Yep, that’s the picture they wanted me to use.

That’s Garrett Pierson and Scott Brandley, and they’ve been business partners for several years now.  Garrett’s the one in the blue hat, and Scott is the one with the goofy Jim Carrey grin in the red hat.

They had this picture taken at the 2016 Inc. 5000 Awards, where they made the Inc. 500 list, weighing in as the 192nd fastest growing company in America, and the #12 fastest growing Software company in America.

Yeah, they know their stuff.

A few of the software companies under their belts include:

Shopper Approved – customer rating and review software (of Inc. 500 fame)
Cart Rocket – amazing website and cart abandonment software
Free Privacy Policy – the #1 privacy policy generator in the world
Customer Rewards – fully-custom loyalty rewards program software
Trust Guard – PCI Security Scanning software
Rhino Support – Help Desk and Live Chat software

In addition to software, Garrett and Scott have also written several books to help business owners be more successful, including their latest book, Software Secrets – How to build a Software Empire faster than you ever thought possible.

Garrett and Scott are who I work with on a daily basis for now, but I’m told that the 3rd amigo in their trio is going to play a bigger role as we get closer to the launch…

russell-brunsonThis is Russell Brunson.  A very well known software creator and internet marketer, who started his first online company while he was wrestling at Boise State University. Within a year of graduating he had sold over a million dollars worth of his own products and services from his basement!

For over 12 years now Russell has been starting and scaling companies online. He is a best selling author, and like Garrett and Scott, also owns several software companies and websites, including ClickFunnels (which I’m told is going to be a sister site to Software Funnels – the software company I’m building), a supplement company, a coaching company called DotComSecrets, and has helped tens of thousands of entrepreneurs around the world to start, promote and grow their companies online.

He’s also been on the hit TV show ‘The Profit’, as a mentor and friend of Marcus Lemonis.


So here we are, a dream team of rockstar software gurus, led by a newbie (yours truly), ready to create what we believe will be game changing software for entrepreneurs looking to create, build and manage software projects of their own.

I’m sure by now you are probably asking yourself, “Why would three extremely successful software experts trust someone with next to no software experience, to create and manage a brand new company from the ground up?”

Well, there are actually three reasons:

Reason #1 – They are very busy running their other companies, and need people with vision, drive and passion to help them turn their dreams into reality.  Garrett, Scott and Russell have literally put in decades of blood, sweat and tears into the software companies they’ve built, and they strongly believe in having the right people on the bus.  For some reason, they think that I have what it takes to not only be on the bus, but to actually drive it. (Deep breath in, and exhale.)

Reason #2 – They are personally teaching me everything they know, and that’s an opportunity I just can’t pass up.  My desk is literally less than 4 feet away from Scott’s desk and 8 feet from Garrett’s, and we are constantly meeting and working together to build this new company.  Sometimes I feel like I’ve been given a firehose, but I know that the information and skills they are teaching me are invaluable, which is why I’m so excited to share them with you on this blog.

Reason #3 – They want to document the entire process of creating a software business from inception to completion.  This not only helps them to refine and improve their systems and processes, but it also creates a template for success that anyone can then use to build any type of software they can imagine!

My objective in sharing my journey with you is to give you real insight into what I’m experiencing and hopefully motivate you along the way too. Believe me, if I can build a software company, you can too. My goal is to record my unfiltered thoughts as I conquer my journey. The good, the bad, the stress, the celebrations; everything!

It’s going to be an exciting ride, so hold on and let’s get started!

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